How does the community help you grow your business?Since childhood, we have become accustomed to going to clubs. After entering adulthood, we visit clubs based on interests and form an environment around us that differentiates them.
What if the subject of interest is your... brand?
Imagine that your brand values can connect thousands of people around the world, and they also react to it. And then those people will follow the same path with you, not because of advertising, but because of the value you convey to them.
3 main advantages of the community:
- The community boosts brand loyalty. If a person can find new acquaintances, friends, and a company for joint leisure among like-minded people — then the brand is integrated into the client's life.
- The community makes it easier to convey your goals. For example, the jewelry brand, The Giving Keys, which sells items in the form of keys with motivational inscriptions, fights homelessness and attracts homeless people to the production of jewelry, helping them get back on their feet. The brand shares its mission in social networks, and by using the #thegivingkeys tag, like-minded people share information on the topic. Many users of social networks would like to participate in charity projects, but they are sure it requires a lot of investment and time. After seeing the posts of The Giving Keys brand, a potential client immediately captures the pivotal idea: helping others is easy. They understand that by buying jewelry, they realize their long-standing idea of doing good to another person.
- You will be able to find new customers much more easily. Imagine that advertising costs can be minimized when the “word of mouth” principle applies to your brand. Thanks to the community, information and reviews are spread much faster and more efficiently in the near and far circle of communication.
Creating a community is useful because modern customers want to get feedback, understand the reason why a brand offers a particular product or service, and what values lies in its framework. Bringing people together is the most important force for brand promotion.